Zacapa
X
Annabelle
During Art Basel 2025, Ron Zacapa invited guests to slow down and savor — and we made sure the right people were there to feel it.
For DIAGEO’s iconic slow-aged rum, Mango Social curated a high-impact guest list of trendsetters, 30+ creators, key opinion leaders from the spirits industry, and editors from luxury, lifestyle, and drinks media. Our influencer campaign and press outreach ensured that the Zacapa x Annabelle collaboration didn’t just happen inside Singerklub — it reverberated across social feeds and in trusted publications.
The evening became a multisensory ritual of scent, sound, and storytelling, perfectly aligned with Zacapa’s philosophy of patience, altitude, and mindful indulgence.
Additional reach via TikTok & cross-platform shares
30 creators
310,000+ impressions
125+ stories
15+ Instagram posts
At the heart of the experience: Cloudalicious — a signature cocktail that captured the brand’s essence through taste, texture, and tempo. A liquid narrative served with intention.
Our Role
– Influencer curation: 30+ creators from fashion, art, wellness & spirits
– Targeted invitations for trendsetters, industry leaders & media representatives
– Buzz creation before, during & after the event
– Content guidance for Instagram-first storytelling
This was more than an evening — it was a ripple effect of conversations, content, and credibility for Zacapa at Art Basel.
We don’t just produce events. We create branded worlds that breathe, move, and stay with your audience — long after the last sip.
Let’s build something unforgettable.
