Bernina Express
To highlight one of Switzerland’s most iconic and exclusive train experiences, we partnered with Rhätische Bahn to tell the story of the legendary Bernina Express—a UNESCO World Heritage route and a shining example of sustainable, slow luxury travel.
Our goal was to attract a new, eco-conscious and experience-driven audience, positioning the Bernina Express not only as a scenic ride, but as a high-end travel journey in its own right.
We created a visually captivating campaign that celebrated the unique offering of this panoramic train—from its glacier views and alpine crossings to the seamless travel experience connecting Switzerland and Italy.
To keep the message authentic and on-brand, we collaborated with a select Swiss content creator whose audience perfectly matched RhB’s strategic goals: sustainably minded travellers seeking meaningful, high-quality experiences.
The result was targeted visibility, enhanced storytelling, and a fresh, aspirational take on one of Switzerland’s most breathtaking rail journeys—crafted to inspire the next generation of mindful explorers.
