To showcase the "Moving Mountains" concept of the prestigious Valsana Hotel in Arosa, we created a bespoke storytelling campaign that brought its five pillars—Move, Play, Nourish, Rest, Give—to life. This holistic sustainability program redefines luxury by connecting body, mind, and nature in meaningful ways.
Our work included:
– A scenic arrival via the Arosa Railway, emphasizing sustainable Swiss travel and aligning with the Swissstainable initiative.
– Capturing the Move & Play pillars through dynamic, on-location photo and video content featuring hiking and mountain biking in the breathtaking alpine landscape.
– Highlighting Nourish with a focus on Valsana’s innovative plant-based menu, crafted with local, seasonal ingredients that reflect the region’s culinary potential.
– Showcasing Rest through peaceful spa imagery that invites guests to unwind and recharge in harmony with nature.
– Underlining Give by embedding values of conscious travel and environmental awareness throughout the content.
Valsana Hotel, Arosa
20 Influencers
12 Posts, 70 Stories
+225 Followers
>110k Reach
To spread the message authentically, we partnered with a select Swiss content channel focused on plant-based living and eco-conscious travel, engaging an audience already aligned with Valsana’s values.
The result: a beautifully cohesive campaign that raised awareness for sustainable luxury tourism in Switzerland—and positioned Valsana as a pioneering destination for mindful travellers.
