To showcase the "Moving Mountains" concept of the prestigious Valsana Hotel in Arosa, we created a bespoke storytelling campaign that brought its five pillars—Move, Play, Nourish, Rest, Give—to life. This holistic sustainability program redefines luxury by connecting body, mind, and nature in meaningful ways.
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Our work included:
– A scenic arrival via the Arosa Railway, emphasizing sustainable Swiss travel and aligning with the Swissstainable initiative.
– Capturing the Move & Play pillars through dynamic, on-location photo and video content featuring hiking and mountain biking in the breathtaking alpine landscape.
– Highlighting Nourish with a focus on Valsana’s innovative plant-based menu, crafted with local, seasonal ingredients that reflect the region’s culinary potential.
– Showcasing Rest through peaceful spa imagery that invites guests to unwind and recharge in harmony with nature.
– Underlining Give by embedding values of conscious travel and environmental awareness throughout the content.
Valsana Hotel, Arosa
20 Influencers
12 Posts, 70 Stories
+225 Followers
>110k Reach
To spread the message authentically, we partnered with a select Swiss content channel focused on plant-based living and eco-conscious travel, engaging an audience already aligned with Valsana’s values.
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The result: a beautifully cohesive campaign that raised awareness for sustainable luxury tourism in Switzerland—and positioned Valsana as a pioneering destination for mindful travellers.
